Princess Haya, Mr. Suleiman Al Mazroui, Mr. Faisal Aqil. The New Branch will provide exclusively Al Reem Banking service for ladies

United Arab Emirates, Dubai, November 11th, 2008 - Emirates Islamic Bank (EIB) Emirates Islamic Bank (EIB) , one of the leading Islamic financial institutions in the region, inaugurated its new exclusive Al Reem branch, in the presence of Her Royal Highness Princess Haya Bint Al Hussein, wife of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai. Al Reem is a specialized banking branch designed to cater to the unique banking and financial needs of women in the UAE. The opening ceremony was also attended by many VIP's and Bank's dignitaries. The new branch, which was unveiled today, will be the 25th EIB EIB branch in the UAE. And it is an exclusive branch for Al Reem ladies banking, a service which was launched last year and has quickly gone on to become immensely popular with the women of the UAE. "Catering to the individual needs of our customers has always been a core part of our business model, and opening an exclusive Al Reem branch is an extension of that belief. First & foremost we are extremely honored to have Her Royal Highness Princess Haya Bint Al Hussein inaugurate this exclusive branch." said Mr. Faisal Aqil, General Manager Retail Banking at Emirates Islamic Bank Emirates Islamic Bank . "We understand and value the role of women in today's society and have carefully tailored services and special offers to provide them with all they need to fulfill their personal dreams and ambitions" he added. The new branch launch coincides with a time when ladies banking market is fast emerging as a segment that deserves focussed & specialised attention. Besides catering to all day to day ladies banking requirements/ ATM, Cash and Cheque deposit machine, Al Reem features a host of custom-made products and services including exclusive ladies lounges and service areas, special discounts on bank products, exclusive retail outlet discounts, special travel packages, invitations to 'ladies-only' social events and many more features designed to cater to the woman of today. Special cheque books, special chip based debit cards, free Internet and SMS banking and special discounts on safe deposit lockers add to the personalised feel of banking at the Al Reem branch.

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About Emirates Islamic Bank Emirates Islamic Bank : Emirates Islamic Bank Emirates Islamic Bank opened its doors in October 2004 with a mission to provide consumers in the UAE with effective and innovative Shari'a-compliant financial solutions.

The Bank offers a range of Shari'a compliant products and services conforming to the highest standards of Islamic finance and all its activities are overseen by a Shari'a board comprising several prestigious scholars of Islamic law.

On the retail side, the bank has an array of products, such as a full range of credit cards including Visa Infinite Card; Manzili Home Finance, Intaleq Car Finance, and many other products. The bank has also launched Al Reem Ladies Banking, a specialized banking service designed to cater to the banking and financial needs of women in the region.

The bank also offers Ethmar Priority banking to suit the demands of the high-net-worth clients.

Emirates Islamic Bank Emirates Islamic Bank is very active on the Corporate Banking level, seeking exceptional investment opportunities in the local as well as the regional market. Within almost three years of its inception Emirates Islamic Bank Emirates Islamic Bank has managed to position itself as one of leading financial players in the UAE's banking sector. The bank's rapid growth and success is mainly due to its continued successful launch of Shari'a compliant products, services and other key business initiatives.

EIB EIB is headquartered in Dubai and employs more than 800 staff.

© Press Release 2008 from Tamra - C2 & omar 1.1:zy