partnership framework entails donation of percentage of takaful contributions received from certain products and promotion of charitable donations to individual and corporate clients among other collaborative endeavors

Dubai - UAE, September 08, 2010: Noor Takaful, the Islamic Insurance provider and subsidiary of Noor Investment Group LLC, has signed a Memorandum of Understanding (MoU) with Dubai Cares, the UAE-based philanthropic establishment launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum in 2007, in support of the charitable organization's efforts in providing children in developing countries with access to quality primary education.

Under the terms of the agreement, Noor Takaful will offer donations to Dubai Cares from selected Takaful products that it sells to its customers as a percentage of the takaful contributions (premium) it receives. proceeds from this endeavor will be directed towards supporting Dubai Cares' on-going 'School Feeding Campaign' and other future primary education-related programs. Noor Takaful will also promote the giving of charitable donations to Dubai Cares by its individual clients and corporate clients through 'Direct Ask'.

Commenting on the partnership with Noor Takaful, Tariq Al Gurg, Chief Executive Officer of Dubai Cares said: "Corporate philanthropy has been a major contributor to the success of Dubai Cares. The UAE's corporate sector has always been supportive of Dubai Cares and its efforts in providing children with quality primary education, and this partnership with Noor Takaful exemplifies the UAE's support of charitable and humanitarian initiatives. With the support of Noor Takaful, we are certain to reach out to a larger number of children and give them hope for a better and BRighter future."

Dr. Ahmed Al Janahi, Managing Director, Noor Takaful said: "Noor Takaful is delighted to support Dubai Cares in its global drive to help alleviate poverty. We hope this will contribute to Dubai Cares' efforts in expanding its operations into new geographies, so that it is able to reach more children in developing nations, and improve their standards of living."

Not only will Noor Takaful develop a variety of specially tailored products but it will also allocate places for Dubai Cares donation boxes in its offices and implement a payroll deduction -program for its employees to donate. In addition, Noor Takaful may also offer Dubai Cares staff takaful coverage at preferential rates.

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About Dubai Cares:
Dubai Cares, a UAE-based philanthropic establishment, was launched in September 2007 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice president and prime Minister of the UAE and Ruler of Dubai to improve children's access to primary education in developing countries.

Dubai Cares works in accordance with globally recognized best practices for international NGOs, and has active partnerships with organizations such as Care International, The Bill & Melinda Gates Foundation, Microsoft, OXFAM, Room to Read, Save the Children, Médecins Sans Frontières, UNICEF and UNRWA. It implements comprehensive primary education programs in 24 countries including Bangladesh, Bosnia-Herzegovina, Cambodia, Chad, Comoros Islands, Djibouti, Ethiopia, Laos, Haiti Maldives, Mali, Mauritania, Nepal, Niger, Occupied palestinian Territories, pakistan, Sierra Leone, South Africa, Sri Lanka, Sudan, Yemen and Zambia, and with palestinian refugees in Jordan and Lebanon, to help attain the United Nations Millennium Development Goal 2 of achieving universal primary education.

To learn more, please visit www.dubaicares.ae

For more information please contact:
Farah IBRahim
TRACCS
Tel: +9714 3672530
TRACCS 24/7 Media Hotline: +97150 9448389
Email: farah.iBRahim@traccs.net

© press Release 2010