Financial crisis and the global economic recession caused FDI flows to decline by an estimated 21% in 2008 with further declines likely in 2009. Pressure on investment promotion intermediaries (IPIs) to obtain a piece of the shrinking FDI pie will be greater now and with potential budgets cuts, IPIs will be expected to squeeze more out of their online investor outreach and marketing efforts. The following article offers several industry best practices to help IPIs fine tune their online marketing efforts to achieve maximum effect. Click here to read full paper
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